Dr. Ambi Parameswaran

Ambi M G Parameswaran is a marketing, branding, and advertising veteran with over four decades of experience. He is now an independent brand coach and the founder of Brand-Building.com, a brand advisory. Ambi played a vital role in the transformation of FCB Ulka Advertising into a top-five marketing communication group. He served the agency for over 25 years and was the ED & CEO from 2003–2013.

He has worked on iconic brands and companies such as Tata Motors, Wipro, Zee, TCS, Thermax, Tata Indica, GSK, Tropicana, Amul, Nirma, LIC, Santoor, Sundrop, Abbott, ITC, Kansai Nerolac, etc. He has served as the President of The Ad Club Mumbai and the Advertising Agencies Association of India. He has also served as the President of industry bodies and has been a TEDx and keynote speaker at numerous industry events.

Ambi is a best-selling author of 12 books, covering a range of topics including advertising, branding, consumer behaviour, leadership, and religiosity. His book ‘Nawabs Nudes Noodles – India Through 50 Years of Advertising’ was a finalist for the Crossword Popular Book Awards 2017. His book ‘Spring – Bouncing Back From Rejection’ was a finalist for the Tata Lit Live Business Book of The Year Award 2021. His latest book, launched in June 2025, ‘Marketing Mixology’, looks at four critical skills for marketing success.

Ambi’s columns appear regularly in leading business publications. He serves as an Adjunct Professor of Marketing at SPJIMR Mumbai and as a guest faculty member at IIMA, IIMC, MICA, etc. He served on the Board of Governors of IIM Calcutta from 2007–17 and is an Independent Director on corporate boards. He is also a mentor to a few exciting startups and conducts brand/CXO coaching sessions.

He is a Distinguished Alumnus Awardee from both IIT Madras and IIM Calcutta. He also has a PhD from Mumbai University, has completed his AMP from Harvard Business School, and holds a CEO Coaching Certification from the Coaching Foundation of India.