Prasoon Joshi

Prasoon Joshi is one of India’s most distinguished creative voices, with a career spanning advertising, cinema, literature and public communication. Known for combining cultural insight with powerful storytelling, his work connects human emotions with ideas that resonate across generations. In May 2026, he was appointed Chairman of Prasar Bharati, India’s public service broadcaster. His leadership experience also includes heading the Central Board of Film Certification and serving as CEO of McCann Worldgroup India and Chairman of McCann Worldgroup Asia Pacific.

An internationally recognised advertising professional, Prasoon has shaped communication for leading brands including Coca-Cola, Mastercard, Nestlé and Britannia. His approach brings together an understanding of Indian consumers and global creative standards. His work has earned recognition at Cannes Lions, D&AD and Clio, and he has been designated a Young Global Leader by the World Economic Forum.

In cinema, his writing and lyrics have contributed to celebrated films such as Rang De Basanti, Taare Zameen Par, Bhaag Milkha Bhaag and Neerja. He has received two National Film Awards for Best Lyrics, for Taare Zameen Par and Chittagong. Awarded the Padma Shri in 2015, he was also honoured as Indian Film Personality of the Year at the International Film Festival of India in 2021.

For business and leadership audiences, Prasoon’s multidisciplinary journey offers rich perspectives on creativity, brand storytelling, consumer understanding, cultural relevance and purposeful communication. His experience across creative industries makes him a compelling voice on how organisations can build emotional connections, nurture original thinking and translate ideas into meaningful impact.